In similar fashion-related issues:
I’m assuming the original concept for the shot was “hot shirtless guy just waking up rubbing his eye”, but the mechanics of a fashion shoot have produced an interesting, bizarre failure in the posing (although, I’m guessing this was likely deliberate, in which case, more power to the photographer, who’s uncredited of course).
What results is an odd looking photo – a shirtless man, holding his fist very deliberately on his eye, staring at the camera. Instead of capturing a fairly involuntary gesture, it seems the image has confused the sign of this gesture with a random scattering of other signs associated with fashion photography – and more importantly, the sign of the fist, which seems to be lending a somewhat violent edge to the photo.
So – just waking up, or a lazy effort to punch himself in the eye? good fun.